The primary challenge of this project was to create a cohesive, multifunctional digital signage solution that seamlessly integrates physical and digital elements. The 3D design needed to accommodate both the structural integrity of the product shelf and the digital display, ensuring stability and accessibility while maintaining an appealing aesthetic. From a UX perspective, the challenge was to design an intuitive and engaging interface that would provide users with relevant product information instantly when a product is lifted, without overwhelming them.